Landlord Services
Competitor Analysis
We map competing properties in the market, compare actual leasing terms and identify the opportunities through which your property can stand out.
Positioning a commercial property correctly starts with a clear understanding of the competing offers in the same area and class. As part of Landlord Services, we analyse rival spaces, commercial terms and tenant perception, so that your pricing and promotion decisions rest on data, not assumptions.
What it involves
We build a relevant comparable set of competing properties in your micro-area, with the same target tenant profile, and document asking rents, rent-free periods, fit-out packages and actual occupancy levels. Based on this set we assess where your space stands in terms of price per square metre, technical quality, amenities and contractual flexibility. We then identify the points where the property can stand out — either through a price adjustment or a visible improvement of the offer — and translate the conclusions into a concrete set of positioning recommendations. We repeat the analysis periodically, because the competitive supply and the pace of absorption change during commercialisation.
Common situations
We recommend a competitor analysis especially at the moments when the property’s market positioning needs to be reassessed.
- You are launching a new space and lack a clear price reference in the area.
- The property attracts viewings, but conversion into signed contracts is low.
- Vacancy is lasting longer than initially estimated.
- A direct competitor has recently delivered space or changed its commercial terms.
- You are preparing a renegotiation with an existing tenant and need market benchmarks.
- You are considering an investment in fit-out or amenities and want to confirm its return.
Next step
Where does your property stand against the competition?
Together we define a relevant comparable set and turn the data into a clear positioning strategy. This service is part of Landlord Services.
Insights
Market perspectives
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5 April 2026
The evolution of working patterns is redefining the office market
15 January 2026