Proiect comercial în dezvoltare, strategie de pre-lease.

Land & Development Advisory

Pre-Lease Advisory

Marketing space before construction is completed, with anchor tenants and an occupancy level planned well in advance.

A commercial project is, to a large extent, sold before it is built. The pre-lease strategy establishes who the right tenants are, in what order they are approached and on what commercial terms occupancy is built.

What it involves

We start with an assessment of the project and its market positioning, then shape a pre-lease strategy adapted to the type of space. We identify the anchor tenants that give the scheme coherence and attract customer flow, structure the commercial offers so they remain attractive to tenants and sustainable for the owner, and plan occupancy in clear stages, correlated with the construction schedule and the financing objectives.

Who is it for?

We work alongside those who make commercialisation decisions in the early phases of a project, when the tenant structure directly influences the final value of the investment.

  • Developers preparing the commercial launch of a new project
  • Owners of projects under development or reconfiguration
  • Investors targeting predictable occupancy before completion

Next step

Preparing the commercialisation of a new project?

We discuss the stage of the project, the profile of the targeted tenants and the occupancy target, then shape a pre-lease strategy to match.

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