Land & Development Advisory
Pre-Sale Advisory
Sales strategy and product positioning before the project reaches the market.
Decisions made before launch determine the sales pace and the price a project can sustain. Pre-Sale advisory grounds the product, the strategy and the market entry timing in verified fundamentals, not assumptions.
What it involves
We start from the analysis of the market and of real demand in the project’s area, to understand who the product is for and what their expectations are. Based on this data we shape the product positioning — unit configuration, finish level and the price structure that responds to demand without eroding the margin. We then build the sales strategy and the launch strategy: the commercialisation stages, phase price thresholds and the right moment to enter the market, so that absorption is predictable and the collection pace supports the development.
Who is it for?
We work with the teams that make the structural decisions before a project is commercially launched and who need an objective reading of the market.
- Developers at the concept or permitting stage of a residential or commercial project
- Investors assessing a plot or an opportunity before committing capital
- Owners preparing the launch of a new phase in an existing project
- Funds and financial partners seeking independent validation of the sales assumptions
Next step
Preparing the launch of a project?
We discuss the current stage of the project and determine how it can be positioned for predictable sales.
Insights
Market perspectives
The expansion of fitness networks in Iași reflects the maturing of the services segment
5 April 2026
The evolution of working patterns is redefining the office market
15 January 2026